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Social Media Trends of the year 2018

social media trends in 2018

2018 Social Media Trends

With the increasing recognition of social media marketing and social media advertising trends, there will be new trends that will manifest in the future. These new improvements and innovations will make social media marketing more improved, prevalent and accessible than it currently is.

Social media will become unavoidable

Social media will become a default aspect of businesses. It leads to several channels of opportunities and distribution that businesses will not be ready to ignore. The past has witnessed businesses striving to get a hold of their portion of social media attention. It is actually now becoming more popular and will be the norm by 2018. Social media will not only be used for marketing but will also turn out to be a part of other avenues like sales and recruitment. Companies will set up their own teams to manage social media.


Albeit content has been receiving social media trends of 2018recognition from a number of brands over the last few years, this will be more prevalent by 2018. Brands place a high value on incorporating content that is captivating yet meaningful to engage potential customers and clients. Brand content can be presented through blogs, videos, graphics, and games. Red Bull is an example of a brand that has mastered branded content.


Tablets taking over print

Tablets became widely known when Apple unveiled them in 2010. However, ipadforsocialmediatoday several companies have introduced cheaper tablets which are replacing print in every home.  A lot of popular publishing houses have been switching to tablets from the usual print. Print media is diminishing rapidly. The Amazon’s Kindle Fire, a low-cost tablet has been taken over a significant segment of the print market.

Improvement in social search

Albeit there has been development in social media generally, social search is a section that has not been properly managed. The search option in Twitter is defective. Google and Facebook social search are inefficient and don’t yield good results. These websites have already started upgrades in order to improve the services offered by these providers. Google has started with their +1 as well as Google+ options.

Social commerce gaining momentum

Most well-known brands have web pages on social networking websites with a huge following. People give suggestions and recommendations on products through social media. A lot of sales are made in the real world which is based on the recommendations. Several outlets have created specialized online shops on Facebook, which are more like a publicity trick. These will soon be discovered as a technique of achieving sales.

Social Television

Traditional TV will soon consolidate with the internet and give rise to a new way of watching television. Apple may be planning to launch a television, but the company has not verified such claims. The content on the Television will become more engaging which will enable it to get a social edge to it. People will be able to communicate their experiences with their family and friends comfortably.

Facebook will retain the leadership

2018 will see Facebook users surpassing two billion. Facebook will become more popular on smartphones which will make it an inevitable part of people’s daily life. By 2018, it may turn out to be the standard social operating system on the web.

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